Timing isn’t our strong suit. Great taste is.
Jim Beam Prohibition
Insight: This campaign uses humor and irony to highlight the absurdity of releasing an alcohol-free bourbon a century after Prohibition. The vintage imagery and “bad timing” theme make it fun, self-aware, and a clever nod to Jim Beam’s long history.
Campaign: Jim Beam Prohibition 0.0%—the perfect Prohibition whiskey… just 100 years too late.
Out of Home
Activation Event
To launch Jim Beam Prohibition 0.0%, we’re taking over speakeasies across New England with exclusive access to our non-alcoholic bourbon and bold, Prohibition-inspired mocktails. For two weeks only, find the password, enter the hidden bar, and taste history reimagined.
Coasters
Art: Sofia Hudzik
Copy: Me (Obviously)